Privacy and Cookies

AP Haslam Ltd. Privacy Policy


AP Haslam Ltd. respects your privacy and is committed to protecting your personal data in accordance with GDPR requirements.

Internet/Intranet/Extranet-­related systems, including but not limited to computer equipment, software, operating systems, storage media, network accounts providing electronic mail and web browsing are the property of AP Haslam. These systems are to be used for business purposes in serving the interests of the company, and of our clients and customers in the course of normal operations.

Effective security is a team effort involving the participation and support of every employee and affiliate who deals with information and/or information systems. In AP Haslam it is the responsibility of every computer user to know these guidelines and to conduct their activities accordingly.

This policy should be read in conjunction with our applicable terms and conditions of website use and our cookie policy. Click here to view the Terms & Conditions.


This privacy notice aims to give you information on how AP Haslam collects and processes your personal data in our dealings with you, including in providing goods and services to you, and including any data you may provide through our website.

It is important that you read this privacy notice together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy notice supplements the other notices and is not intended to override them.

AP Haslam Ltd is the controller of your personal data and responsible for our website.
Contact Details:
Full name of legal entity: AP Haslam Ltd
Email address:
Postal address: 14 Sunshine Industrial Estate, Crumlin Road, Dublin 12, D12 T996

You have the right to make a complaint at any time to the Data Protection Commission, the Irish supervisory authority for data protection issues ( We would, however, appreciate the chance to deal with your concerns before you approach the Data Protection Commission, so please contact us in the first instance. 

This privacy notice was last updated on 1st May 2020.

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us. 

Our website may include links to third-party websites, plug‐ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit. Before you submit your site to apply for our link exchange program, please read and comply with the qualification and link quality requirements. 


Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data). We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

  • Identity Data includes first name, last name, username or similar identifier.
  • Contact Data includes billing address, shipping address, email address and telephone numbers.
  • Financial Data includes payment card details and, where you or your business have or apply for a credit account with us, bank account details and information held by credit reference and fraud prevention agencies.
  • Transaction Data includes details about your trading history.
  • Technical Data includes internet protocol (IP) address, your login data, browser type and version, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website/or any apps.
  • Profile Data includes your username and password, products/services provided to you, feedback and possible survey responses where submitted.
  • Usage Data includes information as to how you use our website.
  • Marketing and Communications Data includes your preferences as to whether you are happy to receive marketing from us and, if so, your communication preferences.

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data, which will be used in accordance with this privacy notice.

We may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a contract you have with us but we will notify you if this is the case at the time.


We use different methods to collect data from and about you including information you may give us about your Identity, Contact and Financial Data by filling in forms or by corresponding with us by post, phone, email, via this website, apps or on social media, or otherwise. This includes personal data you provide when you or your business:

  • Creating an online account; 
  • Subscribe to our newsletter and/or other publications;  
  • Request a brochure or other promotional or marketing materials to be sent to you/your business;
  • Purchase goods and/or services at one of our stores;
  • Purchase goods and/or services via our website;
  • Enter a competition, or respond to a promotion or survey; or
  • Give us some feedback.
  • Book an appointment with us.
  • Interact with us via our ‘Contact Us’.
  • Automated technologies or interactions. As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. Please see our cookie policy for further details.
  • Third parties and publicly available sources. We may receive personal data about you from various third parties and public sources.
  • Technical Data from analytics providers such as Google or other platforms.
  • Contact, Financial and Transaction Data from providers of technical, payment and delivery services such as SagePay.
  • Identity and Contact Data from publicly availably sources such as Companies Registration Office.


We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • Where we need to perform the contract we are about to enter into or have entered into with you.
  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
  • Where we need to comply with a legal or regulatory obligation.

Generally we do not rely on consent as a legal basis for processing your personal data other than in relation to sending direct marketing communications to you via email or text message.

You have the right to withdraw consent at any time by contacting us at

We have set out below, in a table format, a description of the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.
Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data.

Type of activity and reason for use of Data:
To respond to an enquiry from you and to provide goods and/or services to you:
(a) Identity 
(b) Contact 
(c) Financial 
(d) Transactional  

To manage our relationship with you and as necessary for our legitimate interests (to operate our business): 
(a) Identity 
(b) Contact 
(c) Financial 
(d) Transactional 
(e) Marketing and Communications 
(f) Usage  

To administer and protect our business including our website (data analysis, system maintenance, support, reporting and hosting of data and to comply with legal obligations): 
(a) Identity 
(b) Contact 
(c) Technical  

To deliver relevant website content to you and measure or understand the effectiveness/usability of our website and to inform our marketing strategy: 
(a) Identity 
(b) Contact 
(c) Marketing and Communications 
(d) Technical 
(e) Usage  

To use data analytics to improve our website, services, marketing and customer relationships: 
(a) Technical 
(b) Usage  

To deal with issues, complaints or disputes arising out of our relationship with you/your business, and to prevent or detect crime, including fraud: 
(a) Identity 
(b) Contact 
(c) Financial 
(d) Transactional.

Note: When we refer to legitimate interests, we mean the interest of our business and in conducting and managing our business to enable us to give you the best service/product. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).

We strive to provide you with choices regarding certain personal data uses, particularly around marketing.  

Where you have agreed to receive it, we may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which goods, services and offers may be relevant for you. 

We will only share your personal data for marketing purposes in accordance with your preferences/consent.  

You can ask us to stop sending you marketing messages at any time by logging into the website and checking or unchecking relevant boxes to adjust your marketing preferences or by following the opt-out links on any marketing message sent to you or by contacting us at

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more information about the cookies we use, please see our cookies policy.  

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us. 

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis, which allows us to do so.  

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

Who has access to your Data? 
Sales Dept - Customer Data. 
Finance Dept - Customer Data. 
IT Dept - Customer and Staff Data. 
Management - Customer and Staff Data.  

All data is stored on our server. 


We may have to share your personal data with the categories of parties set out below.  
  • Business partners, suppliers and sub-contractors for the performance of any contract we enter into with them or you. 
  • Analytics and search engine providers that assist us in the improvement and optimisation of our services and website. 
  • Professional advisers, including auditors and insurers. 
  • Revenue Commissioners, regulators and other authorities. 
  • Entities involved in credit checking and anti-fraud activities.  
We also require our processors, to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party processors to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.  

Some of the third parties mentioned above, for example many professional advisers and Revenue Commissioners, are controllers who, like us, are subject to specific obligations under data protection law, and who will have their own privacy notices setting out how they deal with personal data.


We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. Processors we appoint will only process your personal data on our instructions and they are subject to a duty of confidentiality.  

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.  


How long will you use my personal data for? 
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.  

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.  

Details of retention periods for different types of your personal data are available in our retention policy, which you can request from us. 
By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax & audit purposes.  

In some circumstances you can ask us to delete your data.  


Under certain circumstances, you have rights under data protection laws in relation to your personal data. Please see below to find out more about these rights:  
  • Request access to your personal data. 
  • Request correction of your personal data. 
  • Request erasure of your personal data. 
  • Object to processing of your personal data. 
  • Request restriction of processing your personal data. 
  • Request transfer of your personal data. 
  • Right to withdraw consent. 

If you wish to exercise any of the rights set out above, please contact us so we can process your request.  

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive.  

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to enable us to deal with your request or to speed up our response.  

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or we have received a number of requests. In this case, we will notify you and keep you updated.  


We may monitor and/or record: 
(a) Telephone calls; 
(b) Transactions and activities at all points of contact; 
(c) Web, traffic and activities  

These are to ensure that we carry out your instructions accurately, for training purposes and to improve our services, and to ensure security and prevent fraud. For the greater security of our customers and staff, and to prevent and detect crime, we use CCTV in and around our premises.